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(DOWNLOAD) "From an Idea to Nike" by Lowey Bundy Sichol " Book PDF Kindle ePub Free

From an Idea to Nike

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eBook details

  • Title: From an Idea to Nike
  • Author : Lowey Bundy Sichol
  • Release Date : January 12, 2019
  • Genre: Careers & Occupations,Books,Kids,Young Adult,Sports & Recreation,Biography,
  • Pages : * pages
  • Size : 29927 KB

Description

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
• Find out where the name Nike came from and how the famous swoosh became the signature logo.
• Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) 
• Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!


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